Love it or hate it, Facebook Timeline is here, having taken compulsory status on personal profiles, and now available to the many Fan Pages for Businesses and other causes. The switch isn’t as subtle as some would have you believe, with a chronological journal of events, pictures, likes, shares, and more, playing out on your page in a much more visual way than has been the case up to this point. The Timeline structure allows you to be a little creative with your profile header, as can be seen in the above example, but there are some even more important factors about the aesthetic of your Timeline, that people and businesses can and perhaps should be paying attention to. Here are just a few tips, to help make your Timeline a more visual and engaging experience for your fans:
Have a Great Cover Image
Whilst there are rules around how you may use your cover image on Facebook, including a ban on calls to action and the like (why?), there are some incredibly creative ways you can get the most engagement from those who see your page, by grabbing attention in the right way. Being as this is the first thing your visitors will see, make sure your cover image sings!
Your cover image will be 851 x 315 pixels, and the best pages will make the best use of that space. If it was advertising space, you’d be making sure every pixel counts – Your Facebook page is no different. Use a tool that allows you to edit your image to the optimal size, and make sure it contains everything you need it to.
Custom Tab Thumbnails
To allow better navigation of your Page, Facebook shows thumbnail links to your custom/application tabs, immediately below your cover image. You have the option to get creative with these, too, and use them to direct attention towards a more feature-rich element of your site – it could be a video tab, which curates your latest videos from a YouTube channel, for example. These thumbnails are 111 wide x 84 pixels high, and after choosing your attention-grabbing image, you can then rename your application to be a relevant call to action.
Content might still be King, in some circles, but the content may have changed slightly in recent years. Video and image sharing are in the ascendency, with the availability of HD video shooting from Smartphones, and the popularity of applications and platforms like Instagr.am and Pinterest. What this means to you as the Custodian of a Facebook Page, and especially with the advent of Timeline, is that a media mix, and a visual bias, is imperative to getting high levels of engagement and reaction.
The upshot of all this? Timeline offers many ways for Page owners to make a highly-engaging experience of their presence, and if we’re not looking to engage, then why have a Page in the first place? If you’re on the fence, when it come to Timeline, it’s time to cr*p or get off the pot! Timeline is here to stay, and those who adapt to the new layout will prosper, in the fan engagement stakes!