What is it to create content in social media? For many, the most “content” they ever create is the 140 characters of a semi-regular Tweet. For others, multiple blog posts and articles per day, with the odd video thrown in; perhaps even a Podcast. However we create content, and with a view on discoverability, and being found by the right people, it’s important to take the pain out of creation, and make it such a sustainable activity within your marketing strategy, as to be as good as a permanent fixture.
Yes, it’s important that you choose the right medium to suit your own communication style, and it’s also imperative that your target audience receive the information in the way they can best digest and share it. Thanks to the wonderful wizards of silicon valleys and roundabouts around the world, we have a variety of tools to aid the communication process, allowing you to capture your all-important message, and to distribute it in double-quick time, via a number of different media. Here are just a few:
The medium of choice for most Bloggers, with the obvious benefits of adding to your discoverability via search engines (those all important keywords come into play), and the budding jouno’s out there will think nothing of spending 30 minutes or less, compiling a piece of literary genius. WordPress has taken the blogging world by storm, whether you’re hosting it on your own site, or making use of the free service offered at WordPress.com – allowing you to get up and running in seconds. The array of plugins afforded to users who host WordPress themselves, enrich the reader experience, and allow for all sorts of wonderful sharing and engagement options. Tumblr and Posterous are two more great options for the budding writer, and offer great templates to spruce up the appearance of your Blog.
Question: Does your audience like to read Blogs?
Think video and you immediately think YouTube. Google’s ownership of YouTube makes for great discoverability, via search engines (including YouTube itself – the 2nd largest search engine of all), and the ability for anyone to embed your videos on their blogs and web pages, makes for more opportunities to “go viral”. There are other options, however! Vimeo offers some great professional options for video hosting, and has a great player aesthetic, and one of the newer kids on the block is Viddy – think Instagram for video. Viddy allows you to take very short clips, and share them from your mobile device, making video blogging and sharing far more accessible.
Question: Are you making it easy for people to spend time with you, even when you’re not there?
You don’t have to be a technical genius, with a sound studio and oodles of recording equipment, to make audio content work for your business and social presence. Your smartphone could be all you need, thanks to audio social networks such as Audioboo and Yiip. Audioboo allows you to create and upload audio, such as interview pieces, to your social networks, and to embed their player on your website or Blog. Yiip was billed as the “Audio Twitter” and allows short clips of sound to be uploaded to your stream, in a similar way to the microblogging site. For the closet disc jockeys, there’s also Blog Talk Radio, which allows you to upload pre-recorded content to a channel for a radio schedule style broadcast – a great way to build an audience.
Question: Is your audience crying out for the aural experience?
The success story of 2011, now very much spilling into 2012 … images are big in social media! A picture can indeed tell a thousand words, and the versatility of images means that the propensity to go viral is increased – provided the subject matter is worthy. If you have a product or business presence that appeals visually, then apps and sites like Instagram, Pinterest and Flickr are a must, not to mention the audience appeal on the larger networks of Facebook, Twitter and Google+ (where GIF animations are making a comeback). Again, the Smartphone is the catalyst for creating photographic content on the hoof, and spreading the visual word!
Question: Can you get creative with photographs and imagery, for your business?
What’s your preferred method of communication? How do you like to receive your information? Drop us a comment below, and let others see how you’re making your content work!