Crowdsourcing is an easy way to approach the concept of co-creation – involving your existing and prospective customers in the process of product and service development. By listening to the market, you can better align the things you create and offer, with the desires and needs of your customers. The result? Better products, well-received, that get talked about in a positive way, breeding better word of mouth, customer acquisition, and customer retention. Now you’re interested!
Opinionaided launched in 2010, and gained a great amount in funding in late 2011. If you have a good idea of the direction you wish to take with a product, this site is best for getting positive or negative reviews on your idea, or help in choosing between 2 options. Though feedback can be given in free-form, it’s also possible to provide a thumbs up/down or a “neutral” response, which may not be as helpful. Still, the mobile app version of the site allows for a larger audience to access your ideas, and provide their own insights.
Favo.rs offers even more flexibility in what you ask of the network, and how they respond. It’s based on the concept of exchanging favors with one another. Need likes for your Facebook page? Opinions on the design of your new website or Blog? Need advice on which route to take with your new brand identity? Favors allows users to post requests and links, to help get the feedback and help they need.
How are you using crowdsourcing, co-creation, surveys or feedback, to benefit your business and your customers?