Don’t worry, it’s not a literal request, but it should be a question that your eager prospects and followers ask you on a regular basis. The problem, of course, is that you most likely have a job to do, a business to run, or a mission to complete. It takes time to achieve the things we want to in life, and that quite often means putting off the networking, the one-to-ones, and the meetings that might just help us get there.
What if everyone who ever wanted to spend time with you could do just that – at any time of the day, in any location … even whilst you’re sleeping!?
The reality is, of course, that they can. Social Media – the “media” part especially – makes it possible for people to read your blogs, to watch your videos, to listen to your podcasts, web radio shows and Audioboo‘s, to scan your status updates and images, or to digest your slide presentations … all the communication media that anyone could possibly want!
But are you using them to your advantage?
There’s an important factor – that of time. You have a business to run, and you most likely hadn’t budgeted to have to create content every day, or even every week, to help further the “pull” marketing power of your brand. This is especially important in those service-based businesses, where time is literally exchanged for money. No-one’s paying you to write a blog, right? Well, yes and no.
Daniel Priestley – Founder of the KPI Programme, and Pioneer of the “Entrepreneur Revolution” states that, in order to make a considered purchase from you, a prospect needs to spend, on average, 7 hours with you. That’s an incredible length of time, if you have to be there in person. The reality is quite different – a book, or e-book you’ve written, could take 7 hours to read. You may have, or be able to create 7 hours worth of online video, that you could upload to your YouTube channel. You could have an array of presentations, in slide deck format, that you could place on Slideshare. Whatever the medium, you’ve an opportunity to create something that will place you in front of a huge audience, 24 hours a day, 7 days a week, 365 (or 366) days a year. The beuaty is, you only have to do it once!
On 30th May 2012, in London, I’ll be showing 50 people exactly how to do it. Not only that, but how to ensure that content is actually seen by the people you most want to see it! Click the banner below, and I hope you come spend 7 hours with me! ;o)