Matt Hodkinson is Founder and Chief Listening Officer at F7 Social Media – a Business Accelerator Programme for the small to medium sized enterprise. Matt is also Founder of Influence Agents, where his early adoption, and subsequent research into the best techniques and tools for social media monitoring have seen him gain worldwide recognition as a thought leader in the area.
Regularly invited to speak on BBC television and radio, Matt also speaks to audiences around the UK, in an effort to inform brands and business owners on best practice for turning an ear to the consumer. Social media has the power to bring better alignment between product output and consumer satisfaction – but only when you listen to what the consumer wants. Matt advocates the use of co-creation to welcome consumers and existing customers into an immersive, creative role, as well as empowering customers to serve each other, post-sale.
On a personal level, Matt lives in Surrey, UK, with his amazing wife and 2 beautiful daughters. If not working or enjoying family time, you’ll find him enjoying his other passion … cutting up the Alpine slopes on his snowboard.